homegrown chinese brands
What Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More
The Return of Craftsmanship in China
Chinese consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it's an opportunity for domestic brands. Read More
Beyond the Middle Kingdom: China’s Homegrown Luxury Brands are Heading West
Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More
What Luxury Brands Can Learn From China’s New Show, “Fashion Master”
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More
How Qeelin Thrives Where Other Chinese Luxury Brands Fail
Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More
Brand To Watch: Nisiss
Known for its stripped-down approach to fashion and eye-popping price tags, Nissis currently operates boutiques in some of the country's leading shopping hotspots, among them Xintiandi Style in Shanghai, Beijing's… Read More
