Home fragrances
How Givaudan Sniffed Out Success In China
Jing Daily caught up with Maurizio Volpi and Yaling Li of the fragrance company Givaudan to see how they are adapting to China’s perfume market. Read More
Asia Demand Drives Estée Lauder’s Global Performance
Better-than-expected e-commerce sales, continued demand for skincare, and a home fragrance craze in China fueled Estée Lauder’s growth this quarter. Read More
How Home Fragrances Became A Post-COVID Craze In China
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Read More
