HNWIs
Why Selling Luxury In China Is More Challenging Than Ever
In China, where brands can be canceled in hours and trends can emerge overnight, real-time digital insights and hyper-precision in messaging are critical. Read More
High-Net-Worth Individuals’ Luxury Preferences Revealed In New Hurun Survey
China's wealthy favor luxury items that increase in value, such as Birkin Bags and Rolex watches, while younger HNWIs spend to reward themselves. Read More
3 Top Luxury Apps for the Chinese HNWIs
In an age of accelerated digital noise, China's HNWIs crave smoother processes, comfort, and silence. That’s where luxury apps come in. Read More
Rich Post-80s Drive Chinese Whiskey Market Growth
Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More
Absence Of Local Buyers Sees New Zealand Realtors Turning To Chinese VIPs
This week, around 1,200 prospective Chinese investors have flown to New Zealand to take a look at more than $800 million (US$566 million) worth of luxury homes, farms and commercial… Read More
