H&M
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
Kering Dominates Top Spot On China Global Luxury Index
As March began, the Jing Daily Global Luxury Index was riding at an all-time high. But fashion's decision to stop using Xinjiang cotton could change things. Read More
Will China’s Boycotts Hurt H&M’s Bottom Line?
H&M, Burberry, and Nike suffered a startling quick nationalistic backlash after voicing their concerns about Xinjiang-sourced cotton. How bad is it? Read More
China Cancels H&M
From netizens to companies like Taobao and Huawei, China is canceling fast-fashion giant H&M for ceasing its cotton supplies from the country. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
H&M Has Just Done What?
H&M is collaborating with the Chinese brand Pronounce for its global line of relaxed streetwear essentials, Blank Staples. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
