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4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read MoreWeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read MoreHow COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More