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Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
Be Data-Smart: How to Avoid Fake KOLs
Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More
Lessons from Panda: How Smaller Luxury Brands Can Tap the Power of Emerging KOLs in China
The eccentric China-based internet star known as Panda shares insights with smaller luxury brands looking to work with internet celebrities in China. Read More
