hip-hop
Is Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
Rapper’s Deluxe: Why Hip Hop and Luxury Are Suddenly Such a Good Mix
Rappers have been singing and wearing luxury fashion and jewelry brands for decades. Now it’s time for them to represent some of those. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
Chinese Counterfeiters’ Hot Product in 2019? Peppa Pig Couture
The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More
Who is Kris Wu? Meet the Millennial Idol Bringing Chinese Hip Hop to a Global Stage
The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More
China’s Music Scene Won’t Take No For An Answer
Despite the doom and gloom caused by recent music festival cancellations and downright failures, the likes of Beijing and Shanghai are keeping spirits high with a killer lineup of shows… Read More
