high-net-worth individuals
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
Is Hohhot Luxury’s Next Hotspot?
The hunt for China’s next luxury hotspot is on. Could it be the capital of Mongolia now that SKP is opening a flagship mall there? Read More
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
