HEYTEA
From Heytea To Hand In Hand: Fendi Bets Big On China
Fendi flooded Chinese social media this week, shocking consumers with a surprising Heytea collaboration to promote its Beijing Hand In Hand exhibition. Read More
Fendi x Heytea, LePop’s Hot IP, And Li-Ning x Disney: China Collabs Of The Week
From Fendi’s trending bubble tea bonanza to the social media struggles of Li-Ning’s Disney collabs, this week covers the highs and lows of brand alliances. Read More
Tesla Taps HeyTea, K11 x Bunney, And Angel Chen’s Latest: China Collabs Of The Week
This week, Heytea and Tesla join forces. And from Canada Goose puffer jackets to limited edition whisky bottles, is there anything local designer Angel Chen can’t do? Read More
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
How Luxury Can Score With China’s College Entrance Exam
A significant milestone for Chinese students, the college entrance exam is an opportunity for brands to connect with consumers. Which ones passed the test? Read More
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 3 C-Beauty Trends in 2020
Chinese beauty brands and retailers are blossoming at unprecedented speeds, so Jing Daily has given its picks for the top-three C-beauty trends of 2020. Read More
