HEYTEA
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 3 C-Beauty Trends in 2020
Chinese beauty brands and retailers are blossoming at unprecedented speeds, so Jing Daily has given its picks for the top-three C-beauty trends of 2020. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Fenty Beauty and HEYTEA Collaboration Banks on Exclusivity
The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands. Read More
