HEYTEA
7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
How Luxury Can Score With China’s College Entrance Exam
A significant milestone for Chinese students, the college entrance exam is an opportunity for brands to connect with consumers. Which ones passed the test? Read More
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top 3 C-Beauty Trends in 2020
Chinese beauty brands and retailers are blossoming at unprecedented speeds, so Jing Daily has given its picks for the top-three C-beauty trends of 2020. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
