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What Global Luxury Brands Can Learn From Chinese Tea Chains
With the China market arguably more complicated than ever, the big question is what the year ahead could hold for luxury brands. Read More
3 Strategies For Winning China’s Luxury Pet Race
The domestic pet market is booming, and Jing Daily suggests three strategies for luxury brands to win over young pet parents. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
Key Takeaways From The Webinar “How Collaborations Are Defining Experiences in China”
The Jing Group teamed up with TONG to discuss China-focused brand collaborations, from the risks and rewards to what young consumers really want. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
