hermes

Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More

The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More

Some of the most expensive ones include a Hermès bag, which was discounted to $14,000 (100,000 yuan), and the high-end spirit Maotai at $210. Read More

For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More

Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More

Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers. Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Hermès popularity in China is undeniable. Here, Jing Daily analyzes the distinctive elements that helped transform Hermès into a success story there. Read More

Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More