hermes

The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

Chinese consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it's an opportunity for domestic brands. Read More

In an effort to capture a larger share of the Chinese cruise market, Costa Cruises launched the Costa Venezia, designed specifically for Chinese travelers. Read More

Being Chinese in a luxury store means facing pressure to shop and spend more than others. Here's a look at how Chinese shoppers are treated abroad. Read More

Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More

China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More

The brand's history provides insight into how Hermès has managed to become more successful than other luxury brands in China. Read More

Hermès China denied that customers need to make regular purchases before becoming eligible to buy one of its signature handbags. Read More

Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More

Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More