hermes

Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More

The market value of Hermès exceeded 80 billion euros for the first time in history, indicating a strong bounce-back amid the ongoing COVID-19 crisis. Read More

As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More

What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read More

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More

China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More

To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read More

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More

Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More