heritage brands
What’s behind the quick turnover of young creative directors at established brands?
The departure of Rhuigi Villaseñor from Bally begs the question: Do young creative directors even need tenures at established brands? Read More
New Ways Of Marketing Luxury In China
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Read More
Are Exhibitions the Golden Ticket for Heritage Brands to Reach High-End Chinese Consumers?
For high-end luxury brands, exhibitions are a smart approach in China that blend an emotional experience while organically adding value to the brand. Read More
