helen lee
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
Shanghai Fashion Week Shakes Things Up with Consumer-Facing Initiatives
With international buyers already on the roster, Shanghai Fashion Week organizers are finding new ways to keep the Chinese consumer engaged and informed. Read More
Chinese Fashion Designers Celebrate the Year of the Rooster in Style
It's not just the big brands getting in on Chinese New Year marketing—Chinese designer labels like Alexander Wang and Vivienne Tam are embracing the Year of the Rooster. Read More
Lane Crawford Joins Retailers’ Rush To Mainland With Shanghai Opening
As niche designers rise in popularity in China, Lane Crawford joins several department stores opening their doors on the mainland this fall. Read More
Fashion Pioneer Helen Lee Reflects On Decade Of Design In China
Ten years after first founding insh, the established Shanghai-based is pursuing her expansion goals one step at a time. Read More
Featuring Qiu Hao, Shanghai Fashion Week Rises To New Level
With notable Chinese designers such as Qiu Hao presenting their collections, Shanghai Fashion Week steps up its game. Read More
Independent Designers, Labels Band Together To Raise Shanghai’s Fashion IQ
Following up the inaugural event last July, this past weekend the fashion website ParkLU gathered the best of the best from Shanghai's fashion scene for the second "Insider" private pop-up shop. Read More
Indie Fashion Boutiques & Designers Band Together For Shanghai Pop-Up
If there's one development in the Chinese fashion world that we've felt couldn't come quickly enough, it's the growing number of independent multi-brand boutiques appearing in Shanghai and Beijing. Read More
Surprise! Consumer 2.0 In China Wants Unknown Brands
Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what does this mean for brands? Read More-
Fumin Road: Shanghai’s New Local Fashion Hotspot
Fumin Road, a once-sleepy street in Shanghai's French Concession, has become something of a hotbed of activity for young local designers, several of whom have opened boutiques there as rents in fashion districts like Changle Road have skyrocketed. Read More
