health
How brands are adapting as Chinese consumers turn to health and wellness
A surge in awareness this year, led by the younger generation, has invigorated China’s health industry. This acceleration, attributed to the Covid-19 pandemic, was the focus of the “Opportunities in… Read More
When Could Chinese Tourists Return To The World Stage?
Looking into this question, ILTM and data firm Altiant examine the current and future travel intentions of affluent Chinese tourist-shoppers. Read More
How One Brand Tapped Into China’s Booming Duty-Free Market
Although it tanked elsewhere, China’s travel retail market benefited from the relaxation of duty-free limits and the country’s luxury appetite. Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
Why Conscientious Consumption Will (Eventually) Drive Sales In China
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read More
Alibaba and Youku Promote China’s Greatest Luxury: A Good Night’s Sleep
With consumers spending far more time at home in 2020, in China sports and health and wellness brands, personal trainers, and even doctors quickly pivoted to content-commerce mainstays like livestreaming… Read More
How Splurging Chinese Students Spell Big Bucks for Luxury Brands
Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
China’s Consumers Shift Focus to Health and Leisure Spending as They Get Richer
As incomes rise, Chinese consumers are increasingly interested in spending on health-related products and experiences such as travel, spas, and entertainment. Read More
China’s Toxic Pollution Levels Fuel Luxury Air Filter Demand
As China's pollution levels remain dangerous, air filter companies are coming up with a variety of ways to appeal to worried consumers. Read More
