hard luxury
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Pomellato CEO Sabina Belli on China’s Gen Z Opportunity For Hard Luxury Brands
To learn a little more about how hard luxury brands are connecting with Gen Zers, Jing Daily chats with Sabina Belli, CEO of Italian jeweler Pomellato. Read More
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Watches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read More
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
Does Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read More
Hermès Rides High In Q1 Thanks To Asia
Watches and jewelry made the biggest gains for Hermès, though all the categories at this esteemed French luxury house grew in high double digits. Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
