hard luxury
Does Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read More
Hermès Rides High In Q1 Thanks To Asia
Watches and jewelry made the biggest gains for Hermès, though all the categories at this esteemed French luxury house grew in high double digits. Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
What’s Behind Farfetch’s Success In China?
Farfetch’s VP of Greater China and APAC, Alexis Bonhomme, spoke with Jing Daily about post-pandemic luxury e-commerce in China and the company’s future. Read More
Can Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read More
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Bain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
