hard luxury
What’s Driving The New Wave Of Watch Collectors In China?
After three years of Covid-19 lockdowns, China’s luxury watch industry is finally set to thrive. What do brands need to know about the new generation of collectors? Read More
Luxury Recalibrated: Three Actions Points For Brands In 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
How Has Jaeger-LeCoultre Localized Heritage Storytelling In China?
Luxury watchmaker Jaeger-LeCoultre named the 21-year-old actor as its new global ambassador, signaling its growing ambitions to win over Chinese Gen Z. Read More
What Girard-Perregaux Knows About Selling Hard Luxury To China’s Gen Z
Jing Daily recently caught up with Girard-Perregaux to learn how the brand reaches and influences China’s new generation of luxury watch buyers. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
CEO Philippe Prette on APM Monaco and China
The term “luxury” hints to heavenly comfort, indulgence, and experiences beyond the ordinary, and that’s exactly the basis of jewelry label APM Monaco. From the attentive five-sensory experience in-store, to… Read More
Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.
Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
