hanfu
Pretty in pink: What China’s Barbie-mania tells us about the nation’s rising ‘she economy’
After “dopamine dressing,” Barbiecore has become the next hottest buzzword in China. Here is why the fashion trend is taking off. Read MoreWhy Brands Can’t Miss Out On China’s Latest TV Hit
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read MoreChina’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read MoreFirst Skirts, Now Paintings: Dior Faces More Copycat Accusations In China
For the second time in one month, Dior has been accused of cultural appropriation by Chinese netizens. Will the controversy escalate further? Read MoreIs Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read MoreWhy Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read MoreWhat China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read MoreWhy China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read MoreLuxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read MoreCan Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More