hanfu
Why Brands Can’t Miss Out On China’s Latest TV Hit
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
First Skirts, Now Paintings: Dior Faces More Copycat Accusations In China
For the second time in one month, Dior has been accused of cultural appropriation by Chinese netizens. Will the controversy escalate further? Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
Beijing’s Little-Known, Tradition-Infused High Fashion
Designer Zhang Binqiao creates tradition- and culture-infused designs that have attracted the attention of Beijing celebrities, business figures, fashion lovers and media. Read More
