handbags
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
Burberry Teams Up with Top Fashion Blogger for Exclusive WeChat Launch
The British luxury fashion house teamed up with Mr. Bags to bring his Chinese followers limited edition DK88 bags. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
WeChat Blogger Mr. Bags Teams Up With Strathberry for Zodiac Capsule Collection
China's authority on all things handbags gives his advice on designing themed products consumers will love. Read More
What Handbag Bubble? Delvaux Opens New Beijing Flagship
A Belgian leather handbag brand that typically appeals to older clientele is beginning to tap into a completely different consumer in China. Read More
Bagism Exhibition Merges Chinese Art With 400 Years of Designer Handbags at Shanghai’s K11 Mall
K11 Art Mall’s Chi Art Space curators invited 15 Chinese contemporary artists to respond to the stories behind Hermès, Dior, Prada, and more. Read More
Cambridge Satchel Company Awards Chinese Fans with Exclusive Tmall Launch
CEO and founder of Cambridge Satchel Company Julie Deane talks the brand's accessible prices, China success, and collaboration with Tmall's Super Brand Day campaign. Read More
Furla Stays Focused on China Expansion While Luxury Scales Back
Furla CEO Eraldo Poletto is confident that playful Italian lifestyle is in high demand among Chinese consumers and says remaining exclusive is key to staying afloat in the industry. Read More
WeChat Campaign Spotlight: Michael Kors Highlights New York Heritage And Hosts Selfie Competition
In a move to spread the word about its Spring/Summer 2016 sandal and handbag collection, Michael Kors takes to WeChat to encourage fans of the brand to upload selfies with friends on social media in exchange for a free gift. Read More
Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media
Italian handbag brand Furla embraces the power of the selfie for getting a viral social media response from China's fashionistas. Read More
