haagen-dazs
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
Luxury Brands Tap Into Tennis’ Growing Appeal With China’s Wealthy
As China's affluent look to tennis as a sport which matches their lifestyle and income, luxury brands are taking notice of its marketing opportunities. Read More
Hong Kong Lifestyle Brand G.O.D. Puts The “Moon” In Mooncakes
With the Mid-Autumn Festival approaching, it's about that time for people to start stocking up on mooncakes, the dense lotus seed paste-filled confections traditionally meted out to friends and family… Read More-
Illy Looks To Grind Away At Starbucks’ Lead In China
Via a savvy expansion scheme, which prioritized five-star hotels over mass-market product lines, illy's China strategy provides a valuable case study for anyone interested in differentiating a brand in a… Read More
