gwyneth paltrow
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More“Iron Man 3” To Be Chinese Co-Production
The latest example of a major Hollywood studio teaming up with a Chinese partner to side-step the country's film import quotas, Disney & Beijing's DMG Entertainment announced plans to co-finance… Read MoreCoach First Global Luxury Brand To Launch Official Tmall “Flagship”
Today Coach celebrates another milestone in China, the launch of an official pilot Taobao Mall (Tmall) store that will give Chinese shoppers access to limited-edition bags and accessories through January… Read MoreNews Roundup: Hublot For Ferrari, Beijing Education Concert, Coach’s 70th, Guangzhou Auto Show
A roundup of news coming out of China this week, from Hublot's special-edition watch celebrating Ferrari to next month's Beijing Education Concert and the grand opening of the Guangzhou Auto… Read More