guochao
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Dolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
China’s Fourtry Brand Offers Lessons On Streetwear Consumption
Season two of the iQIYI-produced blockbuster variety show “Fourtry” offers lessons to luxury brands on the dynamics of streetwear consumption in China. Read More
Taobao Maker Festival Extends The Meaning of “Guochao” Fashion
Jing Daily highlights five merchants from Taobao Maker Festival that are showcasing “Guochao,” or Chinese fashion, in diverse ways. Read More
Chinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More
