guochao
Nike Ends Running App in China Indicating Uphill Struggle
Nike’s popular running app has announced the suspension of its services in China. Is the sportswear giant losing even more footing in the local market? Read More
Gold Is Gen Z’s New Best Friend
Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Read More
Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
Will Peacebird’s New Investment Strategy in 8ON8 Pay Off?
Peacebird disclosed its $1.6 million investment in designer brand 8ON8. Does this herald a change of strategy towards long-term domestic partnerships? Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
How Ancient Chinese Wisdom Is Revolutionizing C-Beauty
A renaissance of indigenous Chinese wisdom has made for a new generation of brands in the beauty and wellness space. Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
5 Things That Could Keep China From Becoming the Largest Global Luxury Market
China is expected to become the world’s largest luxury market by 2025. But these five predicaments could block its path. Read More
Anta Goes for Gold Partnering with the Beijing Winter Olympics
The Beijing Winter Olympics is kicking off on February 4. Given its influence, will the Games’ official sportswear partner Anta grow its reach in China? Read More
China’s Top Streetwear Titles Talk Gen Z and Collaboration
If you are unfamiliar with Chinese streetwear labels like Randomevent, Sankuanz, and Roaring Wild, you probably haven’t scrolled through YOHO! or Nowre. Churning out the latest on the Mainland’s local… Read More
