guochao | Jing Daily

Consumer
Taobao Maker Festival Extends The Meaning of “Guochao” Fashion
Yaling Jiang | Share
Jing Daily highlights five merchants from Taobao Maker Festival that are showcasing “Guochao,” or Chinese fashion, in diverse ways. Read More
Trending in China
Chinese Designers: Beware of “Guochao Fatigue”
Jiaqi Luo | Share
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More
Headline From China
Chinese Whispers: Red Streetwear, Anti-daigou initiatives, and the Rise of Multi-brand Stores
Yiling Pan | Share
In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More