guochao
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
Luxury Gets More Unaffordable As Prices Hike During Crisis, Inflation, And Looming Recession
Another increase in luxury prices? Hardly surprising. But with some tags having gone up by 80 percent in three years, brands might need to tread carefully. Read More
It’s Not Just Western Brands: Li-Ning Stokes Nationalist Controversy And Anger
Li-Ning shares plummeted 13 percent after consumers pointed out that looks from its latest collection resemble the uniforms of Japanese WWII soldiers. Read More
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
Neo-Chinese Fashion Shows That Guochao Is Here To Stay
While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. What’s behind the hot trend? Read More
Homegrown Chinese Brands On The Rise As Foreign Rivals Hunker Down
Facing a more challenging economic and regulatory environment China, major global luxury and consumer brands are hunkering down for some tough times ahead. Read More
Guochao Marketing: Past Its Prime Or Just Getting Started?
Are local consumers getting tired of guochao marketing, or is the craze for China chic only getting started on the mainland? Read More
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
