guochao
China’s Favorite Fashion Brands Are Casual, Celeb-Driven And Local
Out with the old, in with the new. A ranking of top fashion IPs in China reveals a major reshuffle and highlights how local tastes are ever-changing. Read More
Are Pop-ups The Future Of China’s Travel Retail Experience?
With pop-ups becoming a tourist attraction, how can brands play along? Here, Jing Daily decodes luxury pop-ups’ new purpose in 2023. Read More
How Luxury Brands Are Reviving Chinese Artisanal Traditions For Contemporary Tastes
From Guizhou textiles to inlaid wood, luxury brands, both native and Western, are reviving 5,000 years of history for today’s Chinese consumer. Read More
Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?
With traditional designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Read More
LVMH’s ‘Guochao’ Beauty Brand Cha Ling Shutters China Stores
LVMH’s Chinese tea beauty brand Cha Ling has shuttered its physical doors and official WeChat store as part of its new business strategy. Read More
How Can We Define The Chinese Cultural Consumer In 2023?
Attributing specific characteristics by age group is too reductive in China, as CCCs span both Gen Z and millennials as well as older individuals. Read More
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
Luxury Gets More Unaffordable As Prices Hike During Crisis, Inflation, And Looming Recession
Another increase in luxury prices? Hardly surprising. But with some tags having gone up by 80 percent in three years, brands might need to tread carefully. Read More
It’s Not Just Western Brands: Li-Ning Stokes Nationalist Controversy And Anger
Li-Ning shares plummeted 13 percent after consumers pointed out that looks from its latest collection resemble the uniforms of Japanese WWII soldiers. Read More
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
