guerlain
A Hit Chinese TV Show Ignites Heritage Luxury
The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a… Read More
Report: The Hyper Growth of WeChat’s Mini-Programs in 2018
Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? Read More
Fan Bingbing’s Tax Scandal Uneasy for Luxury Brands like Guerlain, De Beers and Montblanc
As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More
Organic Beauty is Trending, But Who Can China’s Consumers Trust?
Luxury brands are looking to cash in on all-natural beauty products that are starting to gain popularity among China's consumers. Read More
The 9 Best WeChat Campaigns by Luxury Brands in April 2018
WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall
There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Trending in China: NYT Partners With Chinese Media for Travel Mag
People on social media in China are buzzing about Guerlain’s brand ambassador, Chinese film star Yang Yang, and the NYT's new Chinese travel mag. Read More
