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Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
LVMH Finished 2019 On A High, While Coronavirus Beats Hong Kong Protests As Top China Concern
According to LVMH full-year financial report released on Tuesday, the group’s revenue rose 15 percent to €53.7 billion during 2019. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More
Can Cha Ling, a Local Beauty Brand Backed by LVMH, Succeed in China and Beyond?
What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More
Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More
Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More
LVMH Lauds 2019 Financial Results, But Remains Cautiously Optimistic
LVMH Moët Hennessy Louis Vuitton reported first half 2019 financial results, reporting a revenue of €25.1 billion, with an organic revenue growth of 12%. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Chinese Millennials are Rewriting the Future of Luxury Brand Experience
With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More
