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Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
Should Luxury Brands Tune Into Virtual Concerts?
Livestreamed shows have evolved to incorporate mesmerizingly artistic content with the potential for immense reach, making the concert industry more inclusive and accessible. Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
NFTs and Luxury: A Conversation With Ian Rogers of Ledger and Benoit Pagotto of RTFKT Studios
Recently, Jing Daily caught up with Ian Rogers and Benoit Pagotto to discuss the intersection between luxury and NFTs and where things may be headed. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
In Luxury, Finding The Right Price Is Everything
If you manage a luxury brand, the chances are high you’ve had to answer the question: “What is the right price for your brand?” Read More
CollaBrands: Marvelous Brand Collaborations — Gotta Catch Them All
Entertainment franchises with staying power consistently partner with consumer brands on product licensing, cross promotions, and brand collaborations. Read More
Will a Gucci-Balenciaga Collab Break The Internet?
Gucci’s first collection of 2021 will be livestreamed in China. But are the rumors true that it will collaborate with Balenciaga? Read More
Kering Dominates Top Spot On China Global Luxury Index
As March began, the Jing Daily Global Luxury Index was riding at an all-time high. But fashion's decision to stop using Xinjiang cotton could change things. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
