gucci
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
Why Storytelling Is The Key To Luxury’s Hi-Tech Future
The concept of New Retail has crisscrossed the globe. But now, it’s morphing into an even more powerful retail ecosystem run by functional storytelling. Read More
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands
Many luxury brands are reluctant to shift their focus to Generation Z. But underestimating the importance of young consumers can put their future in peril. Read More
VF Corp.’s Q3 Earnings Are Far From Supreme
VF Corporation's Q3 figures were far from supreme, with profits dropping 25 percent to $347.2 million from $465 million in 2019. Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
Why Luxury Brands Must Radically Rethink Sustainability
Younger generations are more concerned with sustainability, and it’s time for luxury to address their needs wholeheartedly. Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Was Gucci’s New Year Collab With Doraemon A Misstep?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Burberry, and Gucci. Read More
