gucci
How Luxury Brands Can Enter China’s Crypto-Forbidden Metaverse
NFTs might be illegal in China, but there are a plethora of options for luxury brands entering the Chinese metaverse. Read More
Who’s Courting China at Milan Fashion Week?
Milan is the next stop for The Jing Daily Fashion Week. From Gucci to Bottega Veneta, the Italian capital’s schedule was in full swing. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
Will Chongqing Become China’s Next Big Luxury Hub?
Chongqing plans to offer 1 million yuan to brands that set up their first China store there. But is this enough to lure in luxury? Read More
ByteDance Debuts in the Metaverse With New Social App
ByteDance tested a social app called Party Island — the first metaverse social product it has launched. But will it become the metaverse’s Facebook? Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It
From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More
What Opportunities Does the Metaverse Hold for Luxury Brands in 2022?
The convergence of our physical and digital worlds via metaverse platforms has become an opportunity for luxury — one where China leads through innovation. Read More
