gucci
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Should Luxury Hop on the China-Chic Trend?
Chinese Gen Zers are shifting more toward wearing a China-Chic style because it gives them a sense of confidence. But could luxury brands market them? Read More
Will Chinese Gen Z Buy Gucciaga & Fendace?
Gucciaga and Fendace sent the internet into a virtual meltdown with their two “collaborations of the century.” But will they reward these four brands? Read More
Loro Piana Taps Streetwear Icon Hiroshi Fujiwara for Collab
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Government Crackdowns, Evergrande, and COVID-19 Dampen Luxury Boom
September was the worst month for luxury stocks since the pandemic hit. Is it due to luxury’s recent growth being unsustainable or something else? Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
How To ‘Future-Proof’ Your Brand In China
What is the best way to future-proof your business in China? Jing Daily looks at three brand strategies that create value for local consumers. Read More
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
