gucci
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Gucci’s Open Call Projects Optimism in Shanghai
Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read More
3 Podcast Platforms Luxury Should Keep Tabs On
Early adopters like Gucci and Giada are betting on the high brand recall rate that podcast marketing can drive. But how will the medium fare in China? Read More
Can Luxury Grow in Tandem With China’s New Cycling Craze
What’s happened: Chang’an Street, the central avenue of Beijing that passes through Tian’anmen Square, has been brimming with cyclists in late afternoons and early evenings — so much so that… Read More
Gucci Could Be Kering’s Greatest Strength and Liability in China
Although Gucci has seemingly cracked the code for keeping consumers engaged in China, complications could be on the horizon due to too much success. Read More
Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
Gucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read More
Why Luxury Needs to Embrace Cryptocurrency
As more and more consumers begin to use cryptocurrency, luxury brands are split on how best to deal with this opportunity. Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
