gucci
Amid The NFT Craze, Is There A Place For Digital Sustainability?
More brands are expanding into the virtual realm through games and NFTs. But can they keep their sustainability commitments in this carbon-emitting sector? Read More
Luxury’s Battle For The Metaverse
Opinions on the definition of the metaverse may vary, but one thing is certain: It’s here. What role will China play in its adoption? Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
Can Gucci Sell High-End Watches To China?
Gucci has launched a new Haute Horlogerie line, with prices topping $300,000. But who will be Gucci’s high-end watch buyers? Read More
What Brands Need to Know About the NFT Potential for Luxury
To mark the launch of Jing Daily’s new Insight Series of reports highlighting the key revenue-generating luxury trends, we turn first to the world of NFTs. Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
4 Strategies for Attracting Repeat Customers In China
Return customers are crucial in all luxury markets but especially in China. Here, Jing Daily looks at effective strategies for attracting them back. Read More
Fly Like An Eagle: Can The US Luxury Rebound Last?
US growth points to the reality that the market is, like China's, still emerging for luxury. The question is: How sustainable will this be? Read More
