gucci
Gucci Appointed A Head of Metaverse. Should Luxury Follow Suit?
As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies? Read More
The Rumors On Chinese Socials Are True: Palace x Gucci Is Official
British skate brand Palace has joined forces with Italian luxury house Gucci for the first time. Read More
Authenticity, Human-Centricity, And Net-Positivity: Learnings From The First Pepperdine Disruptive Luxury Symposium
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Read More
Luxury Outpaces Other Industries With NFT Drops, New Study Finds
CoinGecko’s new report reveals that the luxury and apparel industry is marching to the beat of its own drum when it comes to NFT drops. Should brands hesitant to explore… Read More
What Richard Quinn’s NFT Drop Teaches Us About Crypto Fashion Today
As part of the eponymous label's LFW celebrations, British breakthrough designer Richard Quinn has brought his iconic floral prints to the metaverse in his first-ever NFT series. Read More
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
Gucci Secures Chinese Fans At Milan Fashion Week
Gucci kicked off a new approach to livestreaming with its Spring 2023 runway show by tapping Tencent’s Super QQ Show app. Read More
Why Luxury Brands Need To Wake Up To China’s Sleep Economy
Rising awareness of the importance of rest is motivating consumers to make changes. The market potential here is too big for luxury brands to sleep on. Read More
