gucci
Gucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read More
Why Luxury Needs to Embrace Cryptocurrency
As more and more consumers begin to use cryptocurrency, luxury brands are split on how best to deal with this opportunity. Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Luxury’s Carrier Bags Get Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
4 Lessons in Color for Luxury and China
Trend forecasting agency WGSN has joined forces with color system company Coloro to predict the shades that luxury will love in 2024. Read More
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read More
Why Luxury Brands Must Be Strategic With NFTs in the Metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs. Read More
