Gucci x Doraemon
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
