Guan Xiaotong
Chloé Perfume Appoints Guan Xiaotong As First Chinese Ambassador
Chinese social media blew up on news that "Shadow" star Guan Xiaotong has been named as Chloé Perfume's first local brand ambassador. What’s next for the Coty Inc.? Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
How Luxury Houses Create Iconic Products With A Digital Twist
Jing Daily explores how Max Mara used its lovable Teddy Coat through online and offline platforms to cash in with young, digitally-native Chinese customers. Read More
