greenwashing
A Sustainable Future Ahead? IoDF Teams Up With H&M To Celebrate Digital Innovation In Retail
The Institute of Digital Fashion has partnered with H&M to explore new approaches to retail production. How will the project fare with conscious consumers? Read More
Metawashing: The Latest Buzzword Taking Over Web3
As fashion brands rush to enter the metaverse, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops. Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
Fashion Needs to Reconcile Its Role in the Climate Reckoning
A UN climate report has sounded a “code red for humanity.” How should fashion — the world’s second biggest polluter — respond? Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
The Luxury Rebound — Brace, Brace, a New Era of Exuberance Has Started
The pandemic is far from over but luxury demand has already moved on to the next phase of growth, so expect to be surprised. Read More
The Patagonia Paradox & How Luxury Can Learn About Purpose
Luxury brands are selling highly-priced products that don’t necessarily last. Now, it’s time for a rethink, decades after Patagonia set an example. Read More
Why Luxury Brands Must Radically Rethink Sustainability
Younger generations are more concerned with sustainability, and it’s time for luxury to address their needs wholeheartedly. Read More
