GQ
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
The Secret Behind the Most Profitable Fashion Media in China — GQ Lab
GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More
The Top 5 Ways WeChat Pros Grow their Comments Sections
Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More
Condé Nast Launches Online Trade Mag ‘Vogue Business’
It is an unusual move for a consumer-facing fashion publisher, but Vogue Business does not come as a full surprise given the struggle Condé Nast is facing. Read More
The 3 Best Ways for Brands to Win Over China’s Affluent Men
Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More
Movers and Shakers: Did GQ China Snatch Esquire’s Paco Tang?
In this week's highlights of movements in the luxury industry in China, GQ China is said to have poached Esquire China’s marketing director Paco Tang, and Nelson Mui takes up… Read More
A Day in the Shopping Life of a Young Affluent Chinese Man
We spent the day shopping with Fred, an affluent Chinese man who needed some fashion advice, to better understand the shopping habits of other men like him. Read More
Zeng Fanzhi: Mastering The Art Of Luxury
With his work still in high demand among Asian and Western collectors, and a high-profile solo exhibition set to launch at the Gagosian Gallery in London, leading Chinese contemporary artist… Read More
Actress Fan Bingbing Wows Cannes In Dress By Chinese Designer Bo Kewen
Chinese actress Fan Bingbing stepped her fashion game up a notch this year on the red carpet at Cannes in a traditional red dress by the up-and-coming Chinese designer Bo… Read More-
Ignore At Your Peril: “He Fashion” Trend
If there's one thing that stands out about China's luxury consumers, it's their age. According to a recent McKinsey study, 80% of wealthy Chinese shoppers are under 45, and are… Read More
