GQ lab
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read MoreLouis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read MoreThe Secret Behind the Most Profitable Fashion Media in China — GQ Lab
GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read MoreChinese Whispers: Lvzhou, Weibo’s Questionable New App and More
After Little Red Book got suspended from Apple and Android stores, Weibo decided to step up this week and launch their new social app, Lvzhou. Read More