GQ China
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Can Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read More
The Revolving Door at Condé Nast China Keeps Spinning
What does the sudden departure of Condé Nast China President Sophia Liao mean for the publishing giant’s China division future? Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
What is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More
Choosing Chinese Partners Proves a Minefield for Luxury Brands
As Waldorf Astoria owner Wu Xiaohui is sentenced to 18 years in prison, what can luxury brands learn about choosing the right Chinese business partner? Read More
The Review: Burberry Blazes a Trail, Waldorf Astoria’s Chinese Owner in Prison
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 7-11, 2018. Read More
Chinese Whispers: WeChat Is an “Aging” Social Media App
Older people are now far more committed to Tencent's flagship app than younger generations, posing a challenge for luxury brands using it to reach post-90s consumers. Read More
Movers and Shakers: Did GQ China Snatch Esquire’s Paco Tang?
In this week's highlights of movements in the luxury industry in China, GQ China is said to have poached Esquire China’s marketing director Paco Tang, and Nelson Mui takes up… Read More
