goyard
Millennial China Hunts for the Next “Hermès”
Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
Keeping Up with the Daigous: an Industry in Flux
Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More
Roger Vivier Launches Wes Anderson-esque Flagship Store in Chengdu
French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More
Luxury in Limbo: 3 Daigou on Their Strategies Amid China’s Crackdown
Three daigou in Europe discuss the recent Chinese government crackdown and how it has affected their business as well as the effects on the luxury market. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Lacoste Fêtes Beijing VIPs With Upscale Birthday Bash
A green crocodile skin Hermès bag and silver Christofle golf club were just a few of the luxe gifts featured at the French brand's 80th anniversary party in Beijing. Read More
Luxury Briefs: Goyard In Shanghai, Bulgari In Beijing, Coach On WeChat
A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat. Read More
