Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
Tripled Profit Not Enough to Satisfy JD.com Investors in Q3
Despite a huge increase in net profit in the quarter, JD.com's Q3 earnings missed revenue estimates, disappointing investors. Read More
Level up: Google Investment to Boost JD.com’s Retail Power
The Google partnership is expected to increase the level of competition between JD.com and Alibaba, a move that luxury brands need to watch closely. Read More
China’s “Moonlight Clan” Spurs Growth in Luxury Brand Value: Kantar
Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis… Read More
Trending in China: Kris Wu Is McDonald’s New Brand Ambassador
People in China are buzzing about Jack Ma’s visit with the Swedish Prime Minister, McDonald's appointing Kris Wu as brand ambassador and more. Read More
Destinations Bet on VR Marketing to Lure Tech-Savvy Chinese Consumers
Tech-savvy Chinese consumers' lust for exciting travel VR content is giving destinations around the world a good reason to invest in VR marketing. Read More
Will China Get Its Own Version Of Google Glass?
As Google Glass models go up for sale on Taobao, Chinese tech company Baidu seems like the most possible contender for a Chinese wearable tech sensation. Read More
The Thorny Branding Dilemma That’s Giving The Body Shop A Major China Headache
For brands with socially conscious identities, complying with Chinese laws often means harming their images elsewhere. Read More
How Google Helps Asia’s Largest Airline Target Outbound Chinese Travelers
China Southern is enlisting the help of Google as part of its strategy to turn Guangzhou into a hub for outbound Chinese travelers. Read More
