How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
TikTok Ban Averted, WeChat Ban Blocked. What’s Trump’s Next Move?
President Trump's ongoing campaign to ban both TikTok and WeChat will ramble onward with a host of concerning yet unknown outcomes yet to be determined. Read More
Joanie Xie Connects US Companies To 900 Million Consumers In China
Joanie Xie, head of the US office at the fintech company, Ant Financial, spoke with Jing Daily about new challenges in a post-pandemic world. Read More
Should European Luxury Houses Focus on China More than the US?
As the US and the EU enter into a tariffing tit-for-tat, European countries might want to use this moment to focus on China and its economic tolerance. Read More
China’s Middle Class Holds the Keys to Luxury in China
Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
Tripled Profit Not Enough to Satisfy JD.com Investors in Q3
Despite a huge increase in net profit in the quarter, JD.com's Q3 earnings missed revenue estimates, disappointing investors. Read More
Level up: Google Investment to Boost JD.com’s Retail Power
The Google partnership is expected to increase the level of competition between JD.com and Alibaba, a move that luxury brands need to watch closely. Read More
