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Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More

China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More

Despite a huge increase in net profit in the quarter, JD.com's Q3 earnings missed revenue estimates, disappointing investors. Read More

The Google partnership is expected to increase the level of competition between JD.com and Alibaba, a move that luxury brands need to watch closely. Read More

Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis Vuitton, which remains the most valuable luxury brand at $41.1 billion. Read More

People in China are buzzing about Jack Ma’s visit with the Swedish Prime Minister, McDonald's appointing Kris Wu as brand ambassador and more. Read More

Tech-savvy Chinese consumers' lust for exciting travel VR content is giving destinations around the world a good reason to invest in VR marketing. Read More

As Google Glass models go up for sale on Taobao, Chinese tech company Baidu seems like the most possible contender for a Chinese wearable tech sensation. Read More

For brands with socially conscious identities, complying with Chinese laws often means harming their images elsewhere. Read More