gogoboi
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Why Bigger Isn’t Always Better for China’s Overcrowded KOL Market
A recent report by digital intelligence company L2 explores the booming KOL economy in China and offers tips for luxury brands. Read More
6 of the Most Controversial Luxury Collaborations With Chinese Celebrities
While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More
Gogoboi Teams Up with Western E-Commerce Retailers to Sell Luxury on WeChat
The top-ranked Chinese fashion blogger is selling a curated selection of products from sites like Yoox, Farfetch, and Revolve. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
Getting ‘Phygital’: 5 Key Strategies Global Luxury Brands Need to Reach Connected Chinese Consumers
The recent Luxury Interactive conference held in New York gave luxury professionals insights into leveraging social influencers, e-commerce, and a high-tech in-store environment. Read More
Ask Hung Huang | Keeping Up With China’s Fashion KOLs
As luxury brands continue to rely on the influence of KOLs for promotion in China, Hung Huang shares her thoughts on how much benefit they can be. Read More
