gogoboi
Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
How Brands Use Chinese Mooncakes to Sell Luxury
Luxury brands have created specially-designed gift-sets for Mooncakes, the Chinese dessert that are given out during the Mid-Autumn Festival. Read More
Trending: This Style Icon Is Buying the New iPhone X for All His Staffers
Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
Trending in China: ‘Leaked’ Beach Pictures of Zhang Zetian, the Face of JD Fashion
Today in China, consumers are talking about Zhang Zetian's seaside getaway photos and Gogoboi's new appointment as Vidal Sassoon's brand ambassador. Read More
Trending in China: Gogoboi’s 3-Month-Old Daughter Gets a WeChat Account
From Gogoboi's daughter's Wechat to rumors about JD's merger with vipshop, here are the topics Chinese consumers are buzzing about on social media today. Read More
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
Chinese Startup Gets Over $4 Million to Help KOLs Run Their Business
A Chinese startup has raised over $4 million to help fashion bloggers sell luxury goods through their own social media channels. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
