gogoboi
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
A Hit Chinese TV Show Ignites Heritage Luxury
The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a… Read More
Givenchy WeChat Store Launches
The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
Brand Visibility Remains a Real Challenge on WeChat
L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
4 Takeaways for Luxury Brands from China’s 2017 Singles Day Bonanza
Luxury brands need to understand these four trends from this year's record-setting Singles Day shopping festival in China. Read More
