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  • Influencers

    How Much Money Do Influencers Earn in China vs. Elsewhere?

    WalktheChat  |   Share
    Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
  • Creative

    Mahjong and Makeup: How Maybelline Got the Chinese New Year Right

    Lauren Hallanan and Ruonan Zheng  |   Share
    While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
  • Influencers

    The Hot Chinese Blogger Playbook: Winning Over Fans

    Ruonan Zheng  |   Share
    Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
  • Influencers

    Meet China’s Most Influential Bloggers on WeChat

    Binglun He  |   Share
    A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
  • Culture

    Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials

    Jiaqi Luo  |   Share
    Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
  • Culture

    A Hit Chinese TV Show Ignites Heritage Luxury

    Ruonan Zheng  |   Share
    The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a new generation of Chinese millennials. Read More
  • Social Media

    Givenchy WeChat Store Launches

    Yiling Pan  |   Share
    The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More
  • Influencer

    Meet Xie Yinglan, China’s Godmother of Fashion Bloggers

    Ruonan Zheng  |   Share
    Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
  • Social Media

    Brand Visibility Remains a Real Challenge on WeChat

    Jessica Rapp  |   Share
    L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
  • Influencers

    Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent

    Huixin Deng  |   Share
    Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Read More
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