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As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More

Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More

Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More

A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More