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Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
How Luxury Brands Should Measure Influencer ROI
Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
Chinese Whispers: The Top Richest Chinese Apparel Moguls in 2019 and More
As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise
Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More
How Luxury Brands Take Chinese Consumers Cruising in New York
Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
Mahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
