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  • Market Trends

    Can Luxury Brands Stand Out With Humor?

    Laurence Lim Dally  |   Share
    Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
  • Influencer

    How 5 KOLs are Taking Brand Audience Engagement to the Next Level

    Lauren Hallanan  |   Share
    Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
  • Case Study

    How Luxury Brands Should Measure Influencer ROI

    Ruonan Zheng  |   Share
    Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
  • Headline From China

    Chinese Whispers: The Top Richest Chinese Apparel Moguls in 2019 and More

    Ruonan Zheng  |   Share
    As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More
  • Social Media

    The Latest Enemy of Brands in China? Fake Followers

    Adina-Laura Achim  |   Share
    Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
  • Influencers

    Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise

    Lauren Hallanan  |   Share
    Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More
  • Market Trends

    How Luxury Brands Take Chinese Consumers Cruising in New York

    Ruonan Zheng  |   Share
    Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More
  • Social Media

    WeChat Leads the Future of Luxury Social E-commerce with Mini Program

    Ruonan Zheng  |   Share
    Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
  • Influencers

    How Much Money Do Influencers Earn in China vs. Elsewhere?

    WalktheChat  |   Share
    Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
  • Creative

    Mahjong and Makeup: How Maybelline Got the Chinese New Year Right

    Lauren Hallanan and Ruonan Zheng  |   Share
    While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
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