godiva

Whether they feature the sheep, goat, or ram, luxury items created especially for Chinese New Year are abundant in 2015. Read More

A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Coach, Godiva, Infiniti, and Sheraton. Read More

From handcrafted French crystal to premier headphones, brands on all ends of the luxury spectrum have been promoting special-edition gifts for the year of the horse. Read More

Brands are going all out to market their goods for the Qixi Festival on August 13, and unwittingly choosing sides in a raging cultural debate as they do so. Read More

Despite the steadily growing presence of upmarket European and North American chocolate makers, China has traditionally been a difficult market. Read More

This week, Godiva CEO Jim Goldman talks to Bloomberg about his company's current footprint and plans for the market, noting that Godiva plans to have 50 locations in the country by the end of the year. Read More

Positioning the company as a luxury brand and heavily pushing its "noble" heritage, Debauve & Gallais is certain to make a splash in the rapidly growing second-tier city, for its sky-high prices if nothing else. Read More

Perhaps looking to cash in on the propensity of more cosmopolitan, urban Chinese to give expensive or boutique chocolate as gifts (and, increasingly, to eat for themselves), Belgian chocolate giant Godiva has aggressively sought expansion in the Chinese market. Read More