GNC
Tmall Live-Stream Campaign Gives Chinese Shoppers Virtual U.S. Shopping Trip
GNC, Macy's, and others team up with Tmall to engage with consumers in China in real-time for a live-stream event highlighting American brands on Independence Day. Read More
Chinese Consumers Boost Spending on Health and Wellness
With polluted cities and worries about food safety, health products and services are becoming the ultimate luxury for China's affluent consumers. Read More
Capitalizing On Food Safety Fears, Nutritional Companies Eye China Market
Vitamins aren't usually considered a part of the luxury industry, but in China, where food safety scandals have increased in frequency and severity in recent years, health-conscious middle-class consumers are… Read More
