global expansion
Can Perfect Diary Take C-Beauty Global?
Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read MoreChinese Developer To Build Africa’s Tallest Building In Ethiopia
Although final details have yet to be released, what we do know is that the 58-story building will house a five-star hotel and stand four stories higher than Africa's current… Read MoreGanbei! Moutai Courts High Rollers With $20,000 “Red Diamond” Liquor
This week, Moutai followed up its plans for global expansion by announcing a more inward-looking luxury product, the Moutai "Red Diamond" series. Read MoreRecord 54 Chinese Firms Hit Fortune Global 500 This Year
With a record 54 Chinese firms included in the list, including three in the top 10, this year's Global 500 ranking reflects the growing global presence of China Inc. Read MoreMoutai Planning Major Global Push, But Can It Make Headway Outside Of Chinatowns?
Moutai, China's top maker of premium baijiu, is planning an ambitious new global marketing strategy that the company hopes could see its products venturing beyond Chinatowns and into the homes… Read More