glamping
With International Travel Flat, How Are China’s Luxury Hotels Enticing Locals?
China’s continued dynamic zero-COVID policy has made even domestic travel onerous. How are hotel brands navigating this new normal? Read More
After Lockdown, China Is Eager For Some ‘Revenge Tourism’
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Read More
Four Trends From China’s Outdoor Leisure Boom
Mainlanders’ love affair with the great outdoors shows no sign of slowing. Jing Daily analyzes four trends from this market boom. Read More
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
Glamping Swept China’s Social Media This Labor Day Holiday
Glamping is big with young Chinese travelers due to ongoing travel restrictions. Luxury players from Beast to Prada have been quick to tap the opportunity. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
