glamping
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
Glamping Swept China’s Social Media This Labor Day Holiday
Glamping is big with young Chinese travelers due to ongoing travel restrictions. Luxury players from Beast to Prada have been quick to tap the opportunity. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
