givenchy
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More
How To Build An ‘IT’ bag in China With Mr. Bags
Mr. Bags created a new content style in China by analyzing the price, collection value, and style of luxury bags while providing practical tips to millions. Read More
Will Matthew Williams’ Givenchy Work In China?
Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More
What Happens When Luxury Becomes too Accessible?
The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More
China’s Most Controversial Luxury Incidents in 2019
Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
The Business of Making a Mr. Bags
Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read More
Alibaba’s Tmall is Becoming Luxury Fashion’s Online Gateway to China
How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More
