givenchy
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
How Western Luxury Brands Should Handle A 2nd Wave Of COVID-19
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
Luxury Brands in China Lean Into Virtual Idol Campaigns
We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More
How To Build An ‘IT’ bag in China With Mr. Bags
Mr. Bags created a new content style in China by analyzing the price, collection value, and style of luxury bags while providing practical tips to millions. Read More
Will Matthew Williams’ Givenchy Work In China?
Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More
