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China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 23, 2013, featuring Longchamp, Ritz-Carlton, and Cadillac. Read More
Louis Vuitton Pairs With Jiepang For “The Meaning of Travel” Campaign
Running through the end of the month, the new Louis Vuitton campaign on Jiepang, "The Meaning of Travel" encourages users to check in at any Louis Vuitton store in China to receive a limited-edition virtual badge. Read More
Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show
Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is set to launch its 3D "New Dimension Beijing" event. Read More
lab concept x American Apparel Pop-Up Launches In Hong Kong
This week, Hong Kong retailer Lane Crawford rolls out its second partnership with American Apparel, a special pop-up space selling a range of best-selling basics, at the sprawling "lab concept" space in Admiralty’s Queensway Plaza. Read More
Following Lead Of Louis Vuitton & Burberry, Starwood Links Up With Jiepang
With its new partnership with Jiepang, Starwood looks to extend its Starwood Preferred Guest (SPG) loyalty program into the digital realm specifically for Chinese travelers. Read More-
Weibo 101: What One Chinese Brand Can Teach The Luxury Industry About Digital Marketing
Over the past month, an event by the Chinese jewelry brand "IDo" has presented a valuable case study in successfully targeting young, tech-savvy shoppers solely via Weibo. Read More -
Moët & Chandon’s “Spirit Of 1743” To Make China Debut
This September, the LVMH-owned champagne brand Moët & Chandon will kick off a host of events in China, leading up to a Great Wall fly-by of the cork-shaped "Spirit of 1743" hot air balloon and a visit to Shanghai by the Hollywood actress Scarlett Johansson. Read More
